About SMARTSEO
We believe every company should own its digital data and control its own growth.
Why we built it
Too many businesses hand their website, their analytics and their search rankings to someone else, and only see a monthly report they can’t question. SMARTSEO was built so you can see your own data, understand it and act on it, whether or not you ever hire anyone.
Who’s behind it
I’m Steven Martin, founder of SMARTSEO. I’m based in Houston and have spent more than 13 years building, optimizing and measuring websites and apps. I started as a web developer doing hands-on SEO for client sites, then ran SEO and web development projects as a director at a Houston marketing agency. Since then I’ve led web operations, Google Tag Manager and GA4 implementations, and today I manage ecommerce analytics, SEO and A/B testing for web and app platforms in aviation.
Along the way I’ve worked across aviation, retail, healthcare and professional services, on platforms serving more than 50 million users. I also founded and still run a digital-first transportation business in Houston, so I know what it’s like to own the website and the results. Every check in SMARTSEO comes from problems I’ve found and fixed on real sites.
What we built
One app on the web, iPhone and Android that scans your site, scores it against your real competitors, tracks your keywords and AI visibility, and tells you what to fix first. And when you want hands-on help, the person who built the checks can do the work.
Our core values
Transparency
Real numbers from your own site, a clear reason behind every score, and a fix counts only when a rescan confirms it.
Security
Your site data and connected accounts stay yours. We use them only to run your reports, and we never sell or share them.
Value for everyone
Every person and business SMARTSEO works with should come out ahead, whether you use the free plan or hire us to do the work.